Our Story



For every action, there is an equal and opposite reaction.
Newton’s Third Law


In case you couldn’t guess it (duh!) Newton’s Third Law is what inspired not only our name but the essence of our company. We believe in the power of doing good and having good come back to you. It’s about all a little give and take, you know? So we wanted to create something that could not only express your rad style but encourage you to feel deeper, give harder and look forward to what’s to come.

After all, time speeds by like a long weekend. We’re constantly looking back at it, looking forward at it and sometimes looking sideways at it (after a few champagnes). It’s both mysterious and familiar all at the same time (like a friends friend we’ve stalked on Instagram), but there is one thing we do know, you can stare all you want at it but you can’t go back, time moves on with us whether we like it or not, and it’s up to us to take hold of every opportunity, enjoy every moment and eat every donut.  

Third Law is here to remind you to hold those time close and do what makes your soul happy. Whether your time is spent hanging with friends, sleeping in on Sundays or smashing a kickboxing class, your time is precious and your Third Law watch is a reminder to live each day not only for you but for the good of those around you. Positive vibes can be felt by all and intentions speak so much louder than words, that’s why Third Law has put our money where our mouth is, and have partnered with Kiva, a non-profit organisation that allows people to lend money to low-income entrepreneurs and students in over 80 countries.

So take this as a reminder of health and happiness. Don’t worry about the haters that hate, because girl, makers are also meant to make, and you’re making an incredible impact on the world by just being you. So silence that little voice inside that says time isn’t on your side because I have a little silver box right here that says different.